Lime Crime founder and former CEO Doe Deere just cashed in all her chips. The creator of one of the most controversial brands on the planet recently sold her company.
Deere recently made a post on Instagram about the shocking news —
The cat’s out of the bag,” Deere wrote on Instagram yesterday.
“@limecrimemakeup has officially joined the Tengram family!”
After a few bumpy months, Deere made the decision to sell the company to private equity firm Tengram. Former Fresh General Manager Stacey Panagakis was chosen as the new CEO. The goal is to help the company expand and triple previous sales.
Deere issued a statement confirming that she and her husband Mark Dumbleton will remain in advisory roles.
“As founders of the company, it is our job to make sure the values of the company remain intact.”
Deere also stated she will still have the same media presence as before. “What I am doing is in the best interest of Lime Crime an my devoted fans. We owe our success to them,” said Deere.
For many years, Lime Crime took the makeup industry by storm with pioneering trends such as Unicorn lipstick shades and Unicorn hair. Once the brand was introduced in 2008, it didn’t take long to pick up steam. Lime Crime now has customers all over the world.
Deere says she has full confidence in Tengram and what they bring to Lime Crime. The company will fit in great with Tengram’s already extensive portfolio that includes Algenist and Revive.
Deere says the deal also gives her time off to be a mom. She recently gave birth to a daughter earlier this year. Deere is also working on a new jewelry line Poppy Angeloff. The line will include rings, bracelets, earrings, necklaces, pins, and other specialty items.